Topshop.com is a very clear, easily navigable website. The black and white patterned layout is stylish, without compromising on the clarity or simplicity of the website.
The website has a straightforward, clean navigation bar, with a separate link for each type of product available. Together with the search bar in the top right hand corner, it is extremely easy to browse all products and find any particular item you may be searching for. The well-shot photographs illustrate each individual product in it's best light, and each individual product page includes a brief description along with how-to-wear fashion advice. As well as product images, there are more promotional photographs, showing appropriate models wearing the most popular pieces in Topshop’s clothing range. The models are extremely well chosen, beautiful, but naturally so. Simplicity is certainly the strong point of topshop.com. It is clear that a great deal of time and effort has gone into the website, as there is a lot of detail on each page, but it is done in a way which isn’t overbearing, and the rule of simplicity and style has been taken so much to heart in the building of this site that it has essentially become the theme.
Simplicity and Style permeate everything on every page.